Vermibus – Unveiling Beauty

Unveiling Beauty

ad-busting usually intervenes through “pollution”, namely by using graffiti to hide or cancel out the initial message of the ads. Vermibus, on the other hand, takes the advertising posters back to his studio and works on them in order to bring out the inner beauty he sees behind the image that sells the product. He sometimes eliminates words, logos, and even entire faces by dissolving the ink on the posters with a solvent. The gesture of erasing the images with solvent is similar to the act of painting, but turned on its head as he basically liquefies the ink on the poster and repaints the original image with it.”

Role; Direction, Camera Operator, Edit, Postproduction assistant